The Big Brothers Big Sisters annual fundraiser allows the community to show their support while having a lot of fun at the same time

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Bowling has been a popular sport shared by generations of enthusiasts. It has inspired fitness, resuscitated black light and befitted clothing trends throughout its time.

This weekend marks the 30th annual Bowl for Kids Sake fundraiser for Big Brothers and Big Sisters.

Joel Beal, Communications Officer for Big Brothers Big Sisters also believes in Bowling for Kids Sake. The event, which is celebrating its 30th anniversary this year, has reason to celebrate.

A total of $62,000 was raised last year and Bowl for Kids Sake is hoping to beat that record this year, while having a bit of fun.

"People like to party," explains Joel. "You try and make it a fun time for them to come out and enjoy themselves. People really get into it. They even come a half hour early to decorate their bowling lanes."

So how do you keep the interest up after 30 years of the same fundraiser?

"After 30 years why mess with what works," asks Joel. "People have a charity of their choice they tend to stay with. We are here to help kids. They have a special place in our hearts."

The Communications Officer makes a connection between the seriousness of the cause, while maintaining the fun element. He also states that it is a recognizable event because of its longevity and the awareness it brings to the organization.

"It is a signature fundraiser that is done across the country," he points out. "I enjoy the day because it gives people from all types of occupations a chance to interact. A majority of the teams are repeat teams who have been doing this for years."

People know about Bowl for Kids. With ninety-five teams participating this year, the event is bound to bring in some serious donations. Bowl for Kids is the number one fundraising event for Big Brothers Big Sisters.

"Without Bowl for Kids we would not exist," Joel stresses. "Thirty percent of our operational budget comes from this event. Without this we would not have enough funds to look after the programs we are running."

The fundraising event allows the organization to introduce and maintain many programs throughout the year. The local chapter has been able to introduce two new programs over the past two years.

One of the programs recently launched is the Diversity In School Mentoring Program. The program introduces children who are new to Canada to a Big Brother or Sister.

The children who participate are those who are having a difficult time adjusting to their new environment, and may just need a friend to talk to. While the present matches for the program are doing great, there is still a need for 'Bigs.' Those interested are encouraged to apply.

Joel believes that events such as this not only gain recognition for the organization but also help show the children involved, what the program is all about.

"It is important for the kids in matches to see all these people raise money for them because it makes kids realize how important they are to their mentors and society," he says. "A lot of kids feel left behind a lot of the time and this gives them recognition."

Bowl for Kids sake will be held March 14 and 15 at the Bowlarama in Dieppe.